The Customer Analytics Market In China

Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and Ping An Trust found that most of them use horizontal analytics and modeling solutions and expect to get more customer intelligence and marketing context from customer analytics providers in the future. The market for customer analytics providers in China remains fragmented; it includes major multinationals like Fair Isaac Corporation (FICO), IBM, Oracle, and SAS and local providers like Alibaba and Baidu. This report analyzes customer analytics adoption trends in China and the current vendor landscape for customer analytics solutions. Customer insights professionals can use this assessment to gauge their level of maturity and evaluate potential customer analytics providers.