Landscape Report

The Customer Analytics Service Providers Landscape, Q1 2023

Forrester’s Overview Of 38 Providers

March 3rd, 2023
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Dan Beaton , Evan Megan , Jen Barton

Summary

You can use customer analytics service providers to solidify your customer data foundation, build and deploy analytical models, and embed insights into customer experiences. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Business leaders should use this report to understand the value they can expect from a customer analytics service provider, learn how providers differ, and select one based on size and market focus.

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