Landscape Report

The Customer Data Platforms In Asia Pacific Landscape, Q1 2024

Forrester’s Overview Of 22 Vendors

January 24th, 2024
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Dane Anderson , Joe Stanhope , Min Say , Bill Nagel

Summary

You can use customer data platforms (CDPs) in Asia Pacific (APAC) to assemble actionable customer profiles, enhance customer understanding for decision-making, and streamline data orchestration for experience delivery. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a CDP vendor in APAC, learn how vendors differ, and investigate options based on size and market focus.

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