You can use customer data platforms (CDPs) in Asia Pacific (APAC) to assemble actionable customer profiles, enhance customer understanding for decision-making, and streamline data orchestration for experience delivery. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a CDP vendor in APAC, learn how vendors differ, and investigate options based on size and market focus.