Summary
You can use customer journey mapping (CJM) platforms to digitize journey maps at scale and build cross-functional alignment; identify, prioritize, and manage a portfolio of journey improvements; and track journey performance and prove business impact. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Customer experience (CX) professionals should use this report to understand the value they can expect from a customer journey mapping platform vendor, learn how vendors differ, and investigate options based on size and market focus.
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