You can use customer relationship management (CRM) software to grow revenue, empower the front office to best serve customers, and preserve business agility and resilience. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Business and IT leaders should use this report to understand the value they can expect from a CRM vendor, learn how vendors differ, and investigate options based on size and market focus.