Trends Report

The CX Innovation Imperative

June 17th, 2015
TC
Tony Costa
With contributors:
John Dalton , Dylan Czarnecki

Summary

To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to customers. In this report, we examine why CX pros must take up the innovation challenge and outline the capabilities that they need to build to succeed.

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