The Data Digest: Consumers’ CSR Sensitivities Vary Around The World

More than a year into the COVID-19 pandemic, consumers around the world are revealing greater sensitivity to companies that protect their employees’ health and safety. This data digest provides brand managers with Forrester's Consumer Technographics® on this topic. However, our data indicates that when it comes to brands taking a stand on other social issues, consumer preferences vary across regions. For example, 53% of Italian consumers care about corporate positions on climate change compared to only 33% of US consumers. US consumers are more likely to care about a brand’s commitment to racial and ethnic diversity than their Italian counterparts, while more than four in 10 Canadian, UK, French, and Italian consumers prioritize companies that take a stand on data privacy. For more information on consumers' attitudes to corporate social responsibility, read The Consumer Behaviors That Will Endure After The Pandemic or schedule an inquiry.