The Forrester Data Privacy Compliance Model

August 1st, 2022

Julian Archer

With contributors:

Cristina De Martini , Ella Sullivan , Ellen Lind

Summary

All companies doing business involving residents in the EU, regardless of their headquarters location, must comply with the General Data Protection Regulation (GDPR) by securing a clear lawful basis for processing a person’s personal data. Marketers must embrace the positive opportunity to improve market engagement by driving compliant demand generation efforts. They also must review and update data management processes to audit, plan, and operate in a compliant fashion. In this report, we discuss the value of a permission-based demand generation approach and provide a data model and implementation framework to ensure adherence to companywide data compliance standards.

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