Trends Report

The Dawn Of Digital Decisioning

New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business

April 19th, 2018
JR
John Rymer
With contributors:
Rusty Warner , Brian Hopkins , Ted Schadler , Christopher Mines , Allison Vizgaitis , Andrew Reese

Summary

A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning models about customers and business operations to automate actions (including advising a human agent) for individual customers through the right channels. Read on to learn about the requirements driving these new use cases, their potential to improve customer experiences, and the challenges application development and delivery (AD&D) pros face in building them.

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