The Dawn Of The Demand Center

Demand creation program performance is often compromised by a lack of marketing skill, resources, and infrastructure. Creating a “demand center” provides a regional hub of expertise, tools, and processes, Executives with a desire to scale best practices should consider a demand center-based model.

The desire for leverage is driving large organizations toward structures that maximize field marketing at a global level and smaller organizations toward enhanced centralization. Forrester refers to such an approach as a demand center; in this report, we will discuss this approach in more detail, including what it is, why it is becoming more common, and how it might apply to your organization.