Trends Report

The Digital Agenda Comes To B2B Industries

Firms In Traditional Manufacturing Finally Arrive In The Age Of The Customer

November 23rd, 2015
JM
John McCarthy
With contributors:
Pascal Matzke , Laura Easton

Summary

The digital-led wave of change that has swept over the B2C markets for the past five years is now making its presence felt in the B2B sectors of the global economy. Rising client expectations are working their way through supply chains, and verticals like industrial products, manufacturing, and logistics are becoming customer-obsessed. Just as mobile was the catalyst in the B2C shift, IoT and smart connected products will drive the B2B changes. CIOs and CTOs need to support mass customization, from product design to manufacturing through to customer service. This will require new skills, organizations, and ways of working.

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