Trends Report

The Digital Agenda Comes To B2B Industries

Firms In Traditional Manufacturing Finally Arrive In The Age Of The Customer

November 23rd, 2015
John McCarthy
With contributors:
Pascal Matzke , Laura Easton


The digital-led wave of change that has swept over the B2C markets for the past five years is now making its presence felt in the B2B sectors of the global economy. Rising client expectations are working their way through supply chains, and verticals like industrial products, manufacturing, and logistics are becoming customer-obsessed. Just as mobile was the catalyst in the B2C shift, IoT and smart connected products will drive the B2B changes. CIOs and CTOs need to support mass customization, from product design to manufacturing through to customer service. This will require new skills, organizations, and ways of working.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.