Summary
As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily of media companies and high-gloss consumer marketers, many organizations are discovering they need a DAM. But a successful deployment is easier said than done. This report establishes best practices for application development and delivery (AD&D) professionals to 1) build their DAM business case; 2) select a vendor; and 3) gain user adoption.
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