Data Snapshot

The Digital Front Door Fails Healthcare Consumers

More Than Half Of US Online Adults Don’t Use Apps To Manage Their Health

June 11th, 2021
Daniel Hong, null
Daniel Hong
With contributor:
Peter Harrison

Corporate funding for digital health technologies hit a record $21.6 billion in 2020. Despite the jaw-dropping total, Forrester Analytics’ Consumer Technographics® data shows that the majority of US online adults don’t use apps to manage their health. To foster long-term, sustained user engagement, HCOs must create simple experiences that resonate during a consumer’s moment of need and deliver immediate value or utility. For example, consumers are interested in learning about the details of their plans and completing discrete tasks. This report provides a snapshot of Forrester's data on consumer use of digital health apps.

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