Trends Report

The Direct Marketing Services Ecosystem

May 16th, 2007
With contributors:
Elana Anderson , Jennifer Joseph

Summary

Most marketers who outsource tasks to support their direct marketing efforts work with several service providers. Unfortunately for marketers, there are a multitude of vendor options across many overlapping submarkets. The result? Confusion, frustration, and missed expectations as marketers struggle to identify their outsourcing options. This report will help marketers understand the direct marketing services market, identify the right vendor categories to work with for specific tasks, and provide insight into structuring relationships with outsourced providers.

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