Trends Report

The European Auto And Home Insurers Customer Experience Index Rankings, 2023

How European Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

January 10th, 2024
With contributors:
Martin Gill , Victoria Manes , Julia Swerdlow , Shayna Neuburg


How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which auto and home insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences?” We reveal the complete rankings of 38 auto and home insurance brands across France, Germany, Italy, Spain, Sweden, and the UK that we analyzed as part of the European Customer Experience Index (CX Index™) in 2023. CX professionals at auto and home insurers in these countries can use this report to inform their ongoing improvement efforts.

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