Trends Report

The European Auto Manufacturers Customer Experience Index, 2021

How European Divisions Of 12 Auto Manufacturers Build Loyalty With The Quality Of Their Experience

September 29th, 2021
Clarissa Skinner
With contributors:
Martin Gill , Melissa Chaudet , Zaklina Ber , Shayna Neuburg


We measured the CX quality of 12 auto manufacturing brands in five European countries, totaling 30 divisions, in the 2021 European Customer Experience Index (CX Index™). This report reveals the quality of German, Spanish, UK, Italian, and French customers’ purchase and service experiences with some of the largest and most important auto manufacturers operating in Europe. CX leaders at European auto manufacturers can use this report to review CX trends and inform their experience improvement initiatives.

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