Summary
How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report reveals the scores of 52 auto manufacturers in Europe that we analyzed as part of our 2024 Customer Experience Index (CX Index™) study. We identify the types of experiences that customers prefer and the drivers and emotions that affect loyalty the most.
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