Trends Report

The European North-South Divide Revisited

The European North-South Technology Gap Faces New Challenges

August 22nd, 2008
With contributors:
Reineke Reitsma , Serena Goldberg

Summary

A couple of years ago, Forrester showed how Europe was divided on technology adoption between the fast-paced Northern European countries and some slower-developing Southern European countries. Our analysis of Technographics® consumer data shows that the North-South divide still persists, but the different levels of maturity of the regions have also brought up some new challenges. This means that even with the higher uptake of the Internet in Southern Europe, companies still have to adapt their strategy and marketing depending on the country they are involved in.

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