You can use experience optimization solutions (EOSes) to acquire new customers with personalization that respects customer privacy, drive customer loyalty with tailored experiences, and improve customer lifetime value by continuously optimizing products. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital leaders, marketers, user experience/customer experience (UX/CX) pros, and product managers should use this report to understand the value they can expect from an EOS vendor, learn how vendors differ, and investigate options based on size and market focus.