Landscape Report

The Experience Research Platforms Landscape, Q1 2023

Forrester’s Overview Of 39 Experience Research Platform Vendors

January 12th, 2023
AJ Joplin, Senior Analyst
AJ Joplin Senior Analyst
With contributors:
Ian Jacobs , Tiffany Do , Angela Lozada , Peggy Dostie

Summary

Brands can use experience research platforms (XRPs) to understand customer needs to inform product or service design decisions; to operationalize and scale the research process; and to guide the prioritization of improvements and investments. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. CX and experience design professionals should use this report to understand the value they can expect from an XRP vendor, learn how vendors differ, and select one based on size and market focus.

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