Summary
You can use experience research platforms (XRPs) to understand customers in depth, reduce risk in product and service decisions, and scale experience research in your company. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Experience researchers should use this report to understand the value they can expect from an XRP vendor, learn how vendors differ, and investigate options based on size and market focus.
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