Business Case Report

The Financial Payback For Marketing Measurement

Business Case: The Marketing Measurement And Insights Playbook

September 7th, 2021
With contributors:
Emily Collins , Tina Moffett , Stephanie Liu , Lexie Lawhon , Christine Turley

Summary

This report provides guidance on the costs, benefits, and risks of investing, using Forrester’s Total Economic Impact™ (TEI) framework to help marketers build the business case for investing in analytically based marketing performance measurement.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.