Trends Report

The Five Fixes To Increase Mobile Checkout Conversion

Optimize Your Mobile Checkout To Capture More Mobile Web Sales

May 9th, 2017
BM
Brendan Miller
With contributors:
Fiona Swerdlow , Sam Wolken

Summary

Most consumers won't download your app, but they will visit your mobile website. Mobile web traffic overtook desktop traffic in 2017, so retailers need to make their mobile checkout more convenient to better compete with the likes of Amazon. To get conversion gains, retailers must completely overhaul mobile checkout, moving far beyond more passive solutions such as responsive design.

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