Wave Report

The Forrester Automotive Wave™: US Websites, Q2 2018

The Playing Field Is Wide Open For Carmakers To Break Away

June 18th, 2018
Brendan Miller
Andrew Hogan
With contributors:
David Truog , Jeremy Swire , Scott Ross , Amelia Nickels


US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide them in their decision process. To gauge how helpful the websites are to shoppers, we evaluated the sites of 10 top auto brands in the US. This report lays out where companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them so their websites help drive more growth.

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