Model Overview Report

The Forrester Data Privacy Compliance Model

August 1st, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan , Ellen Lind

Summary

All companies doing business involving residents in the EU, regardless of their headquarters location, must comply with the General Data Protection Regulation (GDPR) by securing a clear lawful basis for processing a person’s personal data. Marketers must embrace the positive opportunity to improve market engagement by driving compliant demand generation efforts. They also must review and update data management processes to audit, plan, and operate in a compliant fashion. In this report, we discuss the value of a permission-based demand generation approach and provide a data model and implementation framework to ensure adherence to companywide data compliance standards.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.