The Forrester Digital-Product-Strategy-On-A-Page Template

August 12th, 2022

Sam Somashekar

With contributors:

Lisa Singer , Peter Wannemacher , David Hoffman , David Morrison , Drew Zalucky

Summary

Many organizations have an unclear and inconsistent definition of digital product strategy. Forrester defines digital product strategy as an outline of how companies fulfill customer needs and implement their wider business strategy through a digital offering. An unclear, incomplete, or overcomplicated strategy can prevent an organization from reaching its goals for the digital offering. Digital product teams can use the Forrester Digital-Product-Strategy-On-A-Page Template to clearly develop and present product strategy.

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