Model Overview Report

The Forrester Innovation Strategy Framework

January 1st, 2018
Sam Somashekar, Principal Analyst
Sam Somashekar Principal Analyst
With contributor:
Jeff Lash

Summary

Innovation is the fuel that drives a company’s growth. Just as a car needs the right amount, type, and blend of fuel to operate optimally, organizations need the right amount, type, and blend of innovation investment to fuel growth. Companies that struggle with innovation investment allocation also struggle with growth. In this Forrester report, we describe a market-focused framework for allocating innovation investments, and explain how to implement this framework within an organization to increase ROI.

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