Wave Report

The Forrester Investing Wave™: US Mobile Apps, Q1 2018

Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features

January 16th, 2018
DJ
Davis Janowski
JW
Jennifer Wise
With contributors:
Benjamin Ensor , Mike Chirokas , Gabriella Zoia , Sam Bartlett

Summary

Mobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we evaluated the mobile applications of six of the largest US investing firms. This report lays out where these firms excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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