The Forrester Metrics Spectrum

January 1st, 2018

Summary

Our Metrics Spectrum categorizes metrics used for sales, marketing, and product performance reporting. This structure defines metrics appropriate at various organizational levels spanning departments, functions, and executive leaders. Metrics are used to track magnitude and efficiency while quantifying activity, outputs, readiness, and impacts. Applying the Forrester Metrics Spectrum can help organizations develop the visibility and clarity required to drive performance improvements across sales, marketing, and product teams. In this report, we introduce the Forrester Metrics Spectrum, a framework that categorizes the metrics available for measuring and reporting on business performance.

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