Wave Report

The Forrester Payments Wave™: Indian Mobile Apps, Q4 2019

PhonePe Offers The Best Digital Experience In Mobile Payments

December 17th, 2019
AG
Arnav Gupta
With contributors:
Oliwia Berdak , Ashutosh Sharma , Jacob Morgan , Meng Liu , Han Bao , Sukriti Dangi , Bill Nagel

Summary

Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment experiences around customer needs and expectations. We evaluated eight Indian payment apps to establish how helpful they are and how easy they are for customers to use. This report lays out where these payment apps excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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