Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally. Security and privacy professionals must protect customers' personal data following laws and expectations without paralyzing the business with over-segmentation and lockdown of company systems. The Forrester Privacy And GDPR Maturity Model helps firms assess the effectiveness of their privacy practices and prioritize initiatives that ready them for GDPR compliance. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.