Summary
Product managers require different levels of investment to manage the ongoing success of an offering through its lifecycle. This is often made difficult by restrictions or misconceptions from senior leadership about how these investments should be funded. In this report, we introduce the Forrester Product Investment Hierarchy, which explains three different levels of product investments and how they should be funded and managed.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).