Best Practice Report

The Forrester Product Investment Hierarchy: Three Options For Funding Ongoing Product Investments

September 10th, 2019
With contributor:
Jeff Lash

Summary

Product managers require different levels of investment to manage the ongoing success of an offering through its lifecycle. This is often made difficult by restrictions or misconceptions from senior leadership about how these investments should be funded. In this report, we introduce the Forrester Product Investment Hierarchy, which explains three different levels of product investments and how they should be funded and managed.

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