The Forrester Product Portfolio Rationalization Framework Tool

Organizations that have undergone acquisitions or been lax about portfolio optimization often have multiple offerings that meet the same customer need. Choosing which offerings to retain in the portfolio can be challenging, especially if the portfolio contains products with a long history and significant install base. The Forrester Product Portfolio Rationalization Framework Tool provides a consistent and comprehensive approach for organizations to follow when making product portfolio rationalization decisions. The product management team should vet the tool’s analysis with sales, marketing, and product leaders, as well as select customers.