Best Practice Report

The Forrester Retail Wave™: European Mobile Web, Q4 2017

Mobile Website UX Among European Retailers Must Improve

November 13th, 2017
With contributors:
Sharyn Leaver , Meredith Cain

Summary

As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers and found a wide gap between the Leader and Contenders. This report lays out the results of this evaluation and what digital business executives can learn from them.

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