Toolkit

The Forrester Sales Enablement Leadership Planning Toolkit

August 20th, 2020

Summary

Sales enablement is a rapidly growing discipline, yet it is still defined very differently across B2B organizations, industries, and geographies. This toolkit is designed to help sales enablement leaders establish the key components of their sales enablement leadership capabilities. It is designed primarily for organizations standing up or upgrading a sales enablement function or a set of enablement responsibilities — or adapting to significant changes in their offerings, buyers, or markets. Use this toolkit as a master reference library for defining, designing, deploying, and measuring sales enablement excellence.

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