Toolkit

The Forrester Sales Knowledge Transfer Toolkit

January 7th, 2020

Summary

Sales reps often lack the knowledge required to connect offerings with buyer needs as well as differentiate them from the competition or the status quo. The Forrester Sales Knowledge Transfer Framework uses a consistent five-phase approach to address knowledge gaps. The Sales Knowledge Transfer toolkit contains research, tools, and templates that help portfolio marketers adopt, operationalize, and optimize this process.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.