Decision Tool

The Forrester Sales Operations Accountabilities Assessment

August 8th, 2023
With contributors:
Cristina De Martini , Christian Jibilian , Ellen Lind


The Forrester Sales Operations Sunburst Model identifies the core and advanced responsibilities of the sales operations function. The model works from the inner to the outer core as the organization moves from basic to advanced responsibilities. The Sales Operations Accountabilities Assessment provides a framework for a structured approach to analyzing an organization’s capability in delivering on the six key sales operations accountabilities detailed in the model.

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