The Forrester Sales Strategy Compass Template

May 17th, 2021

Mike Pregler VP, Research Director

Nancy Maluso

With contributor:

Philip Harrell

Summary

The Forrester Sales Strategy Compass defines the decisions that clarify how sales aligns to the business strategy. Each of its three levels requires the organization to make a series of decisions before proceeding to the next level. Sales leaders must work with their counterparts in marketing and product to agree on the shared destination of the revenue engine so that functional strategies are aligned to common goals. The Sales Strategy Compass Template provides sales leaders with a structured way to develop and document their company’s revenue engine goals, functional strategy, and subfunction strategy.

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