Wave Report

The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)

Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants

May 13th, 2020
Jim Nail, null
Jim Nail
Andrew Hogan, null
Andrew Hogan
With contributors:
Brigitte Majewski , Senem Guler Biyikli, PhD , Madeline King , Amelia Nickels , Chahiti Asarpota , Christine Turley


Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO Max and NBC's Peacock will expand viewers' choices — and intolerance for poor experiences. To gauge readiness for this challenge, we evaluated the services of 10 US media companies on the Roku platform. This report lays out where these companies excel and lag and what digital business strategy, media, and customer experience executives can learn from them. This is an update of a previously published report, adding Disney+ to the nine previously reviewed apps; Forrester reviews and revises reports periodically for continued relevance and accuracy.

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