Summary
Channel software is increasingly critical to firms' ability to win, retain, and serve their customers. To accelerate performance of partnerships and alliances, B2B marketers need to automate activities and integrate with back-end systems such as enterprise resource planning (ERP), CRM, and marketing automation platforms. This Forrester Tech Tide™ report presents an analysis of the eight technology categories that support channels. B2B marketers should read this report to shape their firm's road map and investment approach to these technologies.
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