Summary
Creative technology is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in creative technologies, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 10 technology categories that support creative technologies. B2C marketing professionals should read this report to shape their firm's investment approach to these technologies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($2995).