Tech Tide Report

The Forrester Tech Tide™: Creative Technologies, Q2 2021

Ten Technologies Underpin Marketing And Advertising Creative

May 24th, 2021
RS
Ryan Skinner
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

Creative technology is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in creative technologies, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 10 technology categories that support creative technologies. B2C marketing professionals should read this report to shape their firm's investment approach to these technologies.

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