Summary
Digital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 17 technology categories that support DI. Customer insights (CI) pros should read this report to shape their firm's investment approach to these technologies.
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