Tech Tide Report

The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

Intermediate Level: Technology Practices For Insights-Driven Businesses

February 17th, 2021
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
With contributors:
Srividya Sridharan , Mike Gualtieri , Craig Le Clair , Brian Hopkins , Michele Goetz , Brandon Purcell , Aldila Yunus , Cinny Little , James McCormick

Summary

Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are evaluating and adopting a range of contributing technologies, platforms, solutions, and professional services. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 market categories that support creating and scaling business insights across the enterprise. Data and insights leaders should read this report to shape their firm's investment approach to these technologies.

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