Tech Tide Report

The Forrester Tech Tide™: Sales Technologies, Q4 2018

Seventeen Technologies Underpin The Sales Ecosystem

December 20th, 2018
TK
Tom Kaneshige
JB
John Bruno
MP
Mary Shea, PhD
JM
Jay McBain
With contributors:
Steven Casey , Daniel Hong , Andrew Bartels , Sarah Dawson , Peter Harrison

Summary

Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support sales. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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