Tech Tide Report

The Forrester Tech Tide™: B2B Partner Ecosystems, Q3 2024

Nine Technologies Underpin Partner Ecosystems

August 29th, 2024
Hannibal Scipio, Principal Analyst
Hannibal Scipio Principal Analyst
With contributors:
Matthew Selheimer , Maria Chien , Kathy Contreras , Stephanie Sissler , Joe Cicman , Eric Zines , Robert Munoz , Kiri Bartels , Arianne Burnette

Summary

Partner ecosystems are increasingly critical to win, serve, and retain B2B customers. To accelerate partner ecosystem performance, B2B organizations are evaluating and adopting a range of enabling technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of nine partner ecosystem technology categories that support direct and indirect business models. B2B marketing and sales professionals should read this report to shape their investment approach to these technologies.

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