Wave Report

The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

The Six Providers That Matter Most And How They Stack Up

Lori Wizdo

and

Oct 15, 2018

Summary

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice.

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