Wave Report

The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

The Nine Providers That Matter Most And How They Stack Up

May 6th, 2019
RS
Ryan Skinner
With contributors:
Brigitte Majewski , Laura Ramos , Miriam Oesterreich , Christine Turley

Summary

In our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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