Wave Report

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

The Nine Providers That Matter Most And How They Stack Up

November 19th, 2019
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Chahiti Asarpota , Miriam Oesterreich , Christine Turley

Summary

In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage, Iterable, Mapp, Optimove, Sailthru, and Selligent Marketing Cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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