Wave Report

The Forrester Wave™: Customer Analytics Technologies, Q3 2020

The 11 Providers That Matter Most And How They Stack Up

August 5th, 2020
With contributors:
Srividya Sridharan , Robert Perdoni


In our 36-criterion evaluation of customer analytics technologies, we identified the 11 most significant ones — Acoustic, Adobe, Arm Treasure Data, FICO, Manthan, Microsoft, Periscope by McKinsey, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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