Wave Report

The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

The Eight Providers That Matter Most And How They Stack Up

February 8th, 2021
FK
Fatemeh Khatibloo
NM
Nick Monroe
With contributors:
Mary Pilecki , Danielle Jessee , Christine Turley

Summary

In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and Wunderman Thompson — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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